Meta's handling of scammy advertisers has come under increased scrutiny in recent months after Reuters reported that researchers at the company at one point estimated that as much as 10 percent of its ad revenue could be coming from scams and banned products. The fact that Meta has made billions of dollars from problematic advertisers has also caused the company to be slow to take action against repeat offenders.
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The real challenge was managing the economics while bootstrapping the business without investors. Figuring out how much to invest in marketing versus distribution and how to approach retailers without overspending. Balancing growth with limited resources forced me to prioritize, experiment and get creative with every dollar.